U.S. Highway 61, also known as the “Blues Highway” was one of the original highways constructed within the U.S. highway system. Built in 1926, the 1,400-mile roadway extended from the Gulf of Mexico to Canada until 1990 when it was retired from north of Wyoming, Minn., to near Duluth as its alignment was concurrent with I-35. Through three counties–Chisago, Pine and Carlton–the highway was decommissioned (no Historic or “Old” U.S. Highway 61). In 2012, at the suggestion of a Chisago County commissioner, “Old Hwy 61” signs were purchased to place along the corridor in those three counties. This acknowledgement of the importance of Old Hwy 61 gained momentum when a coalition formed to raise awareness and highlight the value of Old Hwy 61 to increase tourism and promote local economies through a collaborative, consistent message.
Enhancing economic development through historic, recreational and commercial opportunities
Developing regional marketing and branding to enhance tourism
Providing effective collaboration while maintaining the individual identity of each community
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